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Google product data: shipping, returns and reviews

Give Google your shipping costs, delivery times and return policy.

Every Tradeline product page includes structured data that Google reads for product results and free listings. From version 1.0.8 it can also include your shipping cost, delivery time and return policy, which Search Console reports as missing (shippingDetails and hasMerchantReturnPolicy) until you add them. It is off by default.

  1. Turn on Theme settings › Search engines › Add shipping and returns to product data.
  2. Fill in the fields under it so they match your shipping settings and refund policy:
    • Ships to: a two-letter country code such as AU or US. Empty uses your store address.
    • Standard shipping cost, in your store currency. 0 means free shipping.
    • Free shipping product tag: products with this tag show free shipping. Products priced at or above Cart › Free shipping threshold show free shipping too.
    • Processing time and delivery time, in business days.
    • Return window in days (0 means no returns) and who pays return postage.

Keep these values in step with what checkout actually charges and with your published policies: Google compares them.

Review stars

Ratings are added automatically when a reviews app fills Shopify's standard reviews.rating and reviews.rating_count product metafields. Without reviews, Search Console notes that review and aggregateRating are missing. That is only a suggestion and doesn't stop products from showing. Tradeline never makes up ratings.