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Styles and business types

How the five styles and 16 business types work together.

Tradeline separates how your store looks from what kind of business it is:

• Styles (theme presets) set the look: colour schemes, fonts, button and card shapes, header and footer layout.
• Business type (Theme settings › Industry) sets behaviour and wording: the add-to-cart label, the name for what you sell (product, service, treatment) and category icons.

So a beauty salon can use the Services style with the Beauty and wellness business type, or a hardware wholesaler the Tech style with Wholesale and B2B.

Business types

General store, Tech and hardware, Fashion, Beauty and wellness, Home and garden, Food and drink, Sports and outdoors, Toys and kids, Pets, Auto parts, Gifts, Books and education, Art and entertainment, Wholesale and B2B, Services and bookings, Digital products.

See Industry kits for the homepage and product-page layouts we built for each one.

On the demo stores